Course curriculum

  • 1

    Module one

    • 01 Agenda and Understanding the DMU

    • 02 Example DMU and Character type

    • 03 DMU Activity

    • 04 Recap

    • Module 1 - Buyer Styles Handout

    • DMU Plan analysis
  • 2

    Module two

    • 05 Discovering their reasons for buying

    • 06 Plan for decision blockers

    • 07 Strategies for handling blockers

    • Power v

    • Power vs interest template