Product Discovery Goal

We aim to support product teams to deliver more user and business value. We help teams explore new opportunities to find better solutions, while also reducing uncertainty on selecting what to build next. This increases their confidence on the possible impact of their hypotheses and reduces waste through course correction earlier on.

Benefits for Product teams include….

  • Understand the value of product discovery and the need to balance it with delivery

  • Detect opportunities that impact OKRs

  • Identify and define problems and opportunities within the discovery process

  • Map potential impact of ideas on the user/client/business and make decisions on whether to validate the idea based on it

  • Use techniques to prioritise hypotheses and decide what to put in the backlog

  • Confidence to discard ideas cheaply and quickly to move to delivery

Who is the course for?*

  • Product teams

  • Product Manager/Product Owner

  • UX Designer

  • Data Analyst

  • Developer/Engineering Manager

  • *Individuals who are not part of product teams can go through the self-serve content to support their ongoing development.

Course Structure

  • 5 modules

  • 10 /15-25 hrs over Q

    Light / Standard

  • Modality

    Recorded videos, quizzes, bi-weekly virtual live sessions, project challenge (standard course only)

Course curriculum

  • 1

    Module 0: Introduction to the Course

    • Lesson 0.1: Why Product Discovery?

    • Lesson 0.2: Product Discovery Modules and Objectives

    • Lesson 0.3: Course Expectations, Structure and Learning Pillars

  • 2

    Module 1: Introduction to Product Discovery & Product Delivery

    • Lesson 1.1: Introduction to Product Discovery and Product Delivery

    • Lesson 1.1: Quiz

    • Lesson 1.2: The Importance of Product Discovery

    • Lesson 1.2: Quiz

    • Lesson 1.3: Product Discovery and Product Discovery Phases

    • Lesson 1.3 Quiz

    • Lesson 1.4: Linking Product Discovery with your Agile methodology

    • Lesson 1.4: Quiz

    • Rate your satisfaction on Module 1

  • 3

    Module 2: Alignment & Capturing Opportunities

    • Lesson 2.1: Introduction to alignment in Product Discovery

    • Lesson 2.1: Quiz

    • Lesson 2.2: Alignment technique: Objectives and Key results (OKRs)

    • Lesson 2.2: Quiz

    • Lesson 2.3: Identifying opportunities for your product team

    • Lesson 2.3: Quiz

    • Lesson 2.4: Doing research to capture opportunities

    • Lesson 2.4: Quiz

    • Lesson 2.5: Mapping opportunities: The opportunity tree technique

    • Lesson 2.5: Quiz

    • Lesson 2.6: Prioritising opportunities

    • Lesson 2.6: Quiz

    • Lesson 2.7: Interview - Internal Case

    • Rate your satisfaction on Module 2

  • 4

    Module 3: Exploring Opportunities

    • Lesson 3.1: Introduction to exploring opportunities

    • Lesson 3.1: Quiz

    • Lesson 3.2: Mapping the knowledge about an opportunity with the Opportunity Canvas

    • Lesson 3.2: Quiz

    • Lesson 3.3: Research to understand opportunities better

    • Lesson 3.3: Quiz

    • Lesson 3.4: Interview - Internal Case

    • Rate your satisfaction on Module 3

  • 5

    Module 4: Ideation & Hypotheses generation

    • Lesson 4.1: Intro to Ideation & Hypotheses generation

    • Lesson 4.1: Quiz

    • Lesson 4.2: Advice for Ideation Workshops

    • Lesson 4.2: Quiz

    • Lesson 4.3: Divergent Techniques for Ideation

    • Lesson 4.3: Quiz

    • Lesson 4.4: Convergent Techniques for Ideation

    • Lesson 4.4: Quiz

    • Lesson 4.5: Phrasing hypotheses

    • Lesson 4.5: Quiz

    • Lesson 4.6: Interview - Internal Case

    • Rate your satisfaction on Module 4

  • 6

    Module 5: Validation in Product Discovery

    • Lesson 5.1: Introduction to Validation in Product Discovery

    • Lesson 5.1: Quiz

    • Lesson 5.2: Different techniques to validate your assumptions

    • Lesson 5.2: Quiz

    • Lesson 5.3: Canvas for validating assumptions

    • Lesson 5.3: Quiz

    • Lesson 5.4: Interview - Internal Case

    • Lesson 5.5: Product Discovery Closing Video

    • Rate your satisfaction on Module 5

    • Share overall feedback on the course



Austin Keeble

Austin is a designer, researcher and educator of 3,000+ students with companies like Schibsted, Axel Springer, Audi, Google and The Financial Times. Austin is currently Chair of the Product Advisory Board and Distinguished Faculty at General Assembly, teaching individuals and designing curriculum for companies big and small across the United States and EMEA region. Austin was a co-creator/facilitator for the original Product Academy.

Head of UX for S&E

Julia Calbetó

Julia is the Head of UX working for Strategy and Enablement and she collaborates with central teams and marketplaces giving UX support. Her path in Adevinta started in 2016 working at Infojobs and later she had several UX roles in central. Julia actively contributed to the definition of the Discovery track: coaching central teams to test the tools that were later on included in the program, curating content, designing the different roles (coaches, trainees), and defining the Discovery Maturity Assessment.

UX Researcher

Simone Wittmann

Simone is a UX Researcher in the team UX for Strategy and Enablement, bringing central teams closer to their users and creating more impactful products. Previous to joining Adevinta, Simone worked with the consultancy frog design, where she conducted user research on every continent for clients like GSMA, Novartis or Siemens, but also taught courses and facilitated workshops on Design Thinking for the UN, Porsche or IKEA.

UX Researcher and Research Ops

Ari Gotanegra

Ariadna is a UX Researcher and Research Ops in the Real Estate UX team of Adevinta Spain, helping RE product teams improve their research practice whilst leading strategic research projects for the marketplace. Ariadna has been an active member of the taskforce responsible for defining Adevinta Spain’s Dual Track Framework and has facilitated workshops on Product Discovery practices for RE product teams.

Agile Coach

Pere Cuyàs

Pere is an Agile Coach currently working with the Adevinta Spain teams and organization. He has also been coaching some Central Teams in the past and he also worked as a Product Manager in one of Spain’s verticals. Nowadays he is working on a major Scrum adoption and standardization project at Adevinta Spain called Scrum Revamp while, at the same time, he is also coaching the whole organization with Adevinta’s PEAK framework and helping it to continuously improve.