Product Data Goal

The goal of the data course is to support product teams to deliver more user and business value by understanding better how to collect, analyse, experiment with and make decisions with data to support the business in gaining velocity and executing on the right priorities.

Benefits for Product teams include….

  • Understand how data fits into the way products work

  • Determine how to measure the success of your product using key performance indicators

  • Strengthen our product teams’ ability to make data informed decisions

  • Respond to the common challenges that our teams face when working with data

  • Equip product managers to autonomously interpret their data and to better collaborate with their product analysts

  • Enable our product teams to run better experiments by using data to build their hypotheses and run AB tests that are statistically correct

Who is the course for?*

  • Product teams

  • Product Manager/Product Owner

  • Data Analyst

  • Developer/Engineering Manager

  • *Individuals who are not part of product teams can go through the self-serve content to support their ongoing development.


  • 1

    Module 2: Measuring the impact with KPIs and metrics

    • Overview

    • Lesson 2.0: Why data is important for product

    • Lesson 2.0: Quiz

    • Module 2 Introduction

    • Lesson 2.1: Introduction to KPIs

    • Lesson 2.1: Quiz

    • Lesson 2.2: Defining your KPIs being user-centric

    • Lesson 2.2: Quiz

    • Lesson 2.3: A framework to organize your KPIs

    • Lesson 2.3: Quiz

    • Rate your satisfaction on Module 2

    • What's next?

Learn more about the course


Agile Coach

Miquel Auba

Miquel is an Agile Coach working closely to Data and Privacy teams within Adevinta. He encourages teams to have a better visual management powered by metrics and data, and coaches them on how to set strategic initiatives, measure their impact and make decisions based on objective product metrics. Miquel has facilitated metric-definition workshops with several teams and he is sharing his learnings and tips in this course.